Work Experience

[In House Roles]

Fiverr

Working ​at ​Fiverr ​and ​building ​the ​SEO ​& ​Organic vertical ​(from ​square ​one) ​was ​a ​great ​opportunity and ​I’m ​thankful ​for ​time ​I ​spent ​there, ​the ​people ​I have ​worked ​with ​& ​the ​fantastic ​skills ​provided ​me.

Dates:

July ​2012 ​- ​August ​2014

Description & Responsibilities:

Featured Skills:

  1. Inbound Marketing

  2. Organic Growth

  3. SEO

Role:

Head Of SEO

EuroPartners

Developing ​& ​managing ​the ​entire ​affiliate ​network front ​& ​back ​hand. ​which ​involved ​:
Close ​work ​with ​top ​affiliates.
Building ​and ​developing complicated ​marketing tools ​& ​deep ​user ​acquisition ​analysis.

Dates:

May 2009 - Dec 2011

Description & Responsibilities:

Featured Skills:

  1. Affiliate Marketing

  2. Web development

  3. Creating and design marketing creatives

Role:

Tech Marketing

JoyTunes

Building ​the ​entire ​acquisition ​strategy ​and executing ​it ​successfully ​was ​a ​great ​challenge.
Adding ​Mobile ​App ​Acquisition ​to ​my ​skills ​was ​a great ​professional ​experience.

Dates:

Nov ​2014 ​- ​June ​2015

Description & Responsibilities:

Featured Skills:

  1. Mobile app marketing

  2. Building KPI's and reporting

  3. Multi channel user acquisition

Role:

Head of User Acquisition

Findodo

Taking in the leading marketing role for Israel's most promising B2C startup.

Managing complex data driven campaigns in an effort  to build the world's best P2S [personality to sale] algorithm.

Dates:

Since Mar 2018

Description & Responsibilities:

Featured Skills:

  1. Data driven user acquisition

  2. Building Marketing KPI's

  3. Google [Search] Advertising

Role:

Acting CMO

Email: kobi.katzal@gmail.com | Phone:  +972-52-6767889